There are a variety of methods you can use to publicise and promote your awards. Which you choose will depend on your institution, the kind of awards project you’re running and, of course, your budget and resources.
Make sure you’ve got a consistent message across all the publicity and promotion you do for the awards and keep the tone positive. Don’t forget, if you’re at a multi-campus institution or you have lots of part-time or distance learning students, you’ll need to factor this in in promotion.
Some of the promotion options are:
- Holding an awards launch event on campus – you could invite speakers and VIPs from your institution or local VIPs – this will help to raise the profile of your awards, especially in the media
- Send out all student e-mails about the awards and how to take part
- Put information out via existing pages on social networking sites,or create new ones, like a Twitter account for your awards
- Display posters, put images and details on any plasma screens in union buildings, and hand out postcards on campus. View samples.
- Use volunteers on campus to publicise the awards – Strathclyde had student officers handing out free tea (for Teaching Excellence Awards) in the library and talking to students about the awards
- Make branded freebies for your awards – badges, pens, t-shirts, mugs, with website details for nomination where appropriate.
- A banner on the student association’s website or the VLE where students click through to online nominations if available
- A section on the institution website which is linked to the association site or online nominations – this may help to involve students who may not necessarily use the student association buildings or website.
- Include details of the awards in any internal student newsletters
- Adverts or content in student media – invite yourself on to university radio to talk about the awards, or write an article for the student newspaper, as well as or instead of taking out adverts.
- Class rep networks can play a key role in word of mouth promotion of the awards to students and to teaching staff
- Tell the local press. If you haven’t got a lot of experience you could ask your institution’s press staff for help or a list of press contacts, or contact another student association who could help. A sample press release from the pilot project is available here.
- Get your class reps or volunteers to do lecture shouts or get the teaching staff to mention the awards in their classes
- All staff e-mails or content in any regular staff e-newsletters or hard copy information sent out to all staff